An essential list for freelancers – preparing for Spotlight: Freelance

I love the quote that starting a business is like jumping out of a plane and building a parachute on the way down. Leading up to the FITC’s  Spotlight: Freelance this Saturday it’s got me wondering about how best to describe being a freelancer and the best I can come up with is it’s a bit like base jumping – similar to jumping out of a plane, but you’re just that much closer to hitting the ground.

As a freelancer there are three essential pieces of equipment you need to succeed, in addition to the plans to a low-altitude parachute.

The first is an amazing network – it’s what will, hopefully, keep you gainfully employed from month to month.

The second is a reputation – you’re only as good as your last contract and delivering value to your current customer is one of the best ways to ensure that you’ll be back at the end of your current arrangement. And, if your current engagement comes to an end then doing an amazing job is the best way to ensure that your reputation precedes you as you look for a replacement.

The third piece of equipment is, well, your equipment – having the technology (both hardware and software) that will enable you to do the job to your clients satisfaction. Without it, you find that you can’t take on certain jobs or can’t do it as well as you might if you had made the investment in the right piece of hardware or software. But that can get expensive, and when you’re starting out as a freelancer you’re trying to spend as little money as possible until you have an established roster of customers.

If you want to be inspired by stories of how some successful freelancers [present and past] book your ticket for FITC Spotlight on Freelance this Saturday here: http://spotlightfreelance.eventbrite.com